Business insights and articles
Practical thinking on business operations, technology, data and growth. Explore articles that challenge assumptions, examine common business problems and share ideas to help founders and growing businesses make better decisions.
These articles explore the realities of building and growing a modern business in a world increasingly shaped by data, AI, automation and connected systems.
They draw on common challenges experienced by startups and SMEs, from choosing the right tools and understanding what to track, to managing operational complexity as businesses scale. The focus is always practical, human and commercially grounded, helping founders and growing teams make more confident decisions, simplify operations and build businesses that feel sustainable over the long term.
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When the Atlantic Ocean Disrupts Your Business
An Unexpected Lesson in Operational Resilience I’ve just returned from a week aboard P&O Cruises’…
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When AI Gives Good Advice That Is Wrong for Your Business
Artificial intelligence has become embedded in everyday business operations. From writing emails and analysing data…
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To AI or Not to AI: How to Get a Faster Horse
Every major technological change creates a familiar dilemma for businesses. Adopt something new too early…
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The Numbers Your Business Will Wish It Started Tracking Earlier
Why Most Founders Don’t Think About Data Early On Most people start businesses because they…
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Data Tools for Startups: Why More Tech Tools Don’t Mean Better Decisions
Most startups begin with relatively simple ways of managing information. An Excel spreadsheet or Google…
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Understanding the Full Ecommerce Customer Journey and Why It Matters
What Changes When You Can See the Full Ecommerce Customer Journey An ecommerce business might…
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Big Data, Little Data, Cardboard Box Full of Junk Data
There’s something rather impressive about the phrase big data. It conjures up images of enormous…